That isn’t to say that Yellow Pages are dead for all businesses, and indeed for some businesses, print ads in the Yellow Pages – along with “traditional” ads online – may serve a good purpose. The reason? Revenue from the Yellow Pages business unit fell 30 percent in two years. AT&T sold a majority stake in its Yellow Pages business to the private-equity firm Cerberus Capital (YP.Com) for $950 million in April of this year. Our client also worried that AT&T (the company behind the official Yellow Pages) has failed to adapt to a changing marketplace, and he believes that the Yellow Pages are not long for this world. one click from a well-ranking search result that probably will cost you less. That is three clicks to get to your site, vs. Finally when the searcher does land on your listing, in order to see your website, they STILL have to click one more time. This requires searchers to first click on the Yellow Page search result (over the list of Google or Bing’s map results) and THEN search through all the businesses listed in that result to select YOUR business listing. However, the search result is for the Yellow Page listing page, not for your individual business website. Yellow page directory sites come up for local search – there is no doubt. You can do a lot of powerful and specifically targeted pay-per-click work and SEO for that kind of money – and you will reach all of the state you are in (as well as the local areas you target) with your own website. One of our clients recently informed us that in his state’s Yellow Pages, it would cost him $21,000 a year to reach his whole state. This type of online marketing investment is very cost effective, with measurable returns. A much better strategy for 2013 is to invest in Search Engine Optimization, Social Media, Email Marketing, Pay-Per-Click, a Mobile Website (perhaps a mobile app), Videos, and Content Creation using blogging. As an SEO in Philadelphia, we at Boomtown Internet Group will tell you that for most business types, phone book advertising and local directory yellow page advertising won’t pull nearly as much business as search engine optimization strategies and pay-per-click. Many SEO marketers have suggested that neither type of Yellow Pages advertising works for small businesses any more, yet it is still very costly to advertise there. Yellow page directories such as YP and Superpages that list businesses in categories and come up in search results when city names are included in the search.Yellow Pages books that are delivered to homes and businesses around the country with lists of phone numbers, addresses and business ads.“Yellow Pages” calls to mind two types of advertising: Other forms of Internet marketing deliver better ROI than Yellow Page Ads

List of yellow pages